Over the course of the Fall 2020 semester, team 6 has worked and developed the foundation for the mock company 'Shepherd Recruitment'. Partners that worked on the project included: Kernan Guethe, Alex Combs, Gavin Yates, Francisco Moreno, Marcus Garcia. Within ENTRP 490: Entrepreneurial Marketing, instructor Chris Cooney had tasked groups with developing various components of a typical marketing team's startup agenda. Some the activities that groups were tasked with completing included the production of a working prototype module utilizing Adobe XD, running multiple Google Ad Campaigns via AdSense, and analyzing those campaigns with Google Analytics. Most tools used were very new to students but instruction sets/ tutorials for all major functions were provided at an introductory level. Throughout the semester our team was able to organize and work via Zoom, in order to accomplish our weekly objectives in an efficient and succinct manner. Although there were often time restraints due to personal schedules, we were always able to meet up, fulfill the required work for the week, and put in equal shares of the work load. This was one of the largest projects that we had worked on via remote connection which provided a unique challenges. Collaborating on certain projects such as the prototype, where we were all required to contribute to part of it, forced us to pursue new approaches when working on the assignment. although we could all work on it at the same time, we had to carefully detail what each person was responsible for. As for preparing us for our professional careers, we had a fantastic team dynamic that we felt has prepared us for legitimate workplace. Especially having to adapt in a virtual environment, it was a very useful skill to have. With our collaboration were were able to work together to meet our deadlines on time with all parts distributed equally so that all our ideas could be included. Also this class had shown us the necessary steps for starting our own company, and that it was surprisingly easy to begin a legitimate business. We invite you to watch our Final Concept Pitch that features our teams project and the problem/solutions that we plan to introduce to the online mentorship industry. We also summarize all the market research that we conducted, as well as the statistics we gathered from Google Analytics. In addition, the video features any plans that we have to expand the idea for the future.
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